The Changing Demands for Pressure-Sensitive Labeling
Shelf Appeal, Sustainability, Convenience, and Security Drive Innovation
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Kevin Clunie
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And "thin" goes beyond the label itself. In addition to providing thinner labels and liners, many label suppliers are also reducing the adhesive coat weight. A new generation of adhesives enables the use of thinner facestocks and liners without compromising converting, application, and on-shelf performance.
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