The Changing Demands for Pressure-Sensitive Labeling

Yet the ability to use labels with exciting graphics isn't the only thing driving trends in PS films. Increasing demands for sustainability by consumers, brand owners, and converters are pushing the films to razor-thin dimensions and lighter weights.

Targets and scorecards

The proliferation of sustainability targets and scorecards have brought big changes to packaging containers and materials. To improve retail scorecard numbers, brand owners are pushing for thinner, lower weights and more environmental-friendly label options to reduce their carbon footprints. And the packaging industry is complying. In many instances, thin-film labels have enabled companies to eliminate folding cartons for some products, trimming costs for production, packaging, and shipping and reducing post-consumer waste.