The Changing Demands for Pressure-Sensitive Labeling

What accounts for this rampant growth? In large part it's driven by a closer link between the needs of consumer packaged goods (CPG) companies and subsequent technology innovations in PS films.

Why thin is in

For rigid, semi-conformable, or full-squeeze applications, film labels—both white and clear—are becoming the choice for delivering excellent printed graphics and visual effects that translate directly into shelf appeal and higher sales for CPG companies. From dynamic label shapes on complex curved containers to a "no-label" look with virtually invisible edge lines, pressure-sensitive film technology is adapting to deliver a visual impact that allows companies to differentiate their products, build brands, and increase share.