The Changing Demands for Pressure-Sensitive Labeling

Developing the range of thin-film labels needed to meet rapidly evolving market demand is all about brand owners, label suppliers, and packaging producers working together to match operational capabilities and equipment with the right label construction for the types of containers being used. As the needs of brands evolve to match aggressive goals for sustainability, productivity, and differentiation, the entire value chain will have to continue to innovate, adapt, and collaborate. We're all in this together, and together we can succeed.