The Changing Demands for Pressure-Sensitive Labeling

Thin PS films are a case in point. The performance of thin films and adhesives across the value chain can make the difference in how successful they are for brands and converters. Some film facestock innovations will seamlessly integrate into the industry with existing equipment. Others may need more accurate dies or retooling which may slow acceptance and adoption by label producers. For example, thinner labels that don't dispense at the same speed or look the same as the labels already in use won't meet the needs of the brand owner—and will be non-starters.