The Changing Demands for Pressure-Sensitive Labeling
Shelf Appeal, Sustainability, Convenience, and Security Drive Innovation
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Kevin Clunie
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Label and packaging security products create levels of anti-tamper and anti-counterfeit solutions that reinforce product quality and assure authenticity. Overt solutions include 2D holograms, clean-tear, and tamper-evident films, as well as laminated-in security threads. Additional cover solutions include infrared taggants and UV microfibers and printing. Integrated into products and labels on a need-to-know basis worthy of the NSA, many brands are using multiple layers of security solutions to protect themselves in the global supply chain. Some pharmaceutical brands, for instance, have begun including RFID technology into labels to increase traceability and help ensure compliance with regulations.
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Kevin Clunie
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