The Changing Demands for Pressure-Sensitive Labeling

Pirated and counterfeit goods result in annual industry losses in the hundreds of billions of dollars. They impact revenue for brand owners and retailers, and can negatively impact consumer perception of a brand, eroding its value. The global rise in counterfeiting, diversion, and other forms of intellectual property infringement, has made security labeling and other fraud prevention devices increasingly critical for protection of consumers and brand value.