The Changing Demands for Pressure-Sensitive Labeling

• Thermochromatic inks to tell consumers when the beer or soda inside is cold.
• Time- and temperature-sensitive labels that show how long frozen foods or pharmaceuticals have been exposed to critical storage temperatures to help ensure freshness and efficacy.
• Near Field Communication (NFC) labels that communicate with cell phones to facilitate Web-based interactivity to deliver recipes, product usage information, or complementary brand messaging—and perhaps offers for discounts on future purchases.

Pressure-sensitive protection