Poised for Growth

"Something as simple as shoe polish, which is wax and ink—you'd say, 'who would want to counterfeit that?' But if you, as a manufacturer, have the capability to produce something as simple as shoe polish, you will have a huge incentive to have KIWI stamped on that product."

Positioning the printer

Providing brand protection solutions is not as easy as adding taggants to ink. "In order for package printers to become brand security solutions providers to their existing customers, more consultative selling will be required, along with a comprehensive understanding of the technologies available and the issues being faced in the market," says Reardon.