Poised for Growth
The brand protection market is still in its infancy, but this segment is set to grow substantially during the next five years.
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"Clearly, variable information printing is capable of being deployed by most packaging companies in one form or another," notes Spiller. "It could be variable info that is printed on a package prior to it leaving a packaging supplier, or it could be placed on the product at the site of fill."
Forensic markers and taggants can also be easily introduced into the packaging supply chain, according to Spiller, through the use of inks and varnishes. "They may be even placed into the base components of materials such as extruded films, or formed paper, or paperboard," he says. "So, there are various stages in which you could include these types of hidden features."
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- Companies:
- AWA
Chris Mc Loone
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