Poised for Growth
The brand protection market is still in its infancy, but this segment is set to grow substantially during the next five years.
Bob Spiller, president and CEO of Sekuworks, adds, "Most companies are in various states of denial. Most of them will go through some sort of epiphany. It may be a legal issue, it may be that a consumer gets hurt, or they discover some counterfeits," he says. "And, then they will begin grabbing at various technologies."
- Companies:
- AWA
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