Poised for Growth

Patience required

Caveats aside, brand security presents a new market for package printers to broach. Attending forums covering this area, such as the Product Authentication & Brand Security (PABS) Conference and becoming members of the CACP (Coalition Against Counterfeiting and Piracy) are good starting points on the journey to offering brand protection solutions, according to Reardon. Printers also need to realize that the decision makers and influencers within companies who decide on brand security solutions may be different than ordinary channels. But, the opportunity is there.