Poised for Growth

Caveats for implementation

Beyond familiarity with various brand protection technologies, security printing requires many measures similar to printing for pharmaceutical markets. "People think they can easily introduce security features that will help shore up a supply chain, but the reality is that most printers don't have their own house secure enough to really deploy a meaningful type of brand protection program," claims Spiller. For example, printers must be able to track where scrap goes when it leaves the shop floor. If the printer employs taggants, it must ensure that 100 percent are accounted for at all times.