Poised for Growth
The brand protection market is still in its infancy, but this segment is set to grow substantially during the next five years.
Spiller does not advocate specializing in one technology, but rather being aware of what technologies are out there. "They should be willing to support their existing customer base with those technologies. But the end result is primarily going to be that they'll incorporate some covert features that the brand owner might want to introduce."
- Companies:
- AWA
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