The Best Choice?

Are synthetic label materials really the best choice for converters to use for their products? Some manufacturers seem to think so.

YOU CAN'T JUDGE a book by its cover, and in some instances that old adage is true. Consumers are bombarded with products on the grocery store shelves everyday and typically, they have to make up their minds within just a few seconds. So to get them to even look under the cover, the label has to convey the quality of the packaged product—and synthetic labels can do just that, if used properly.