The Best of Both Worlds Gets Better

Thinking inside the box

Despite the debate on printing processes, suppliers and converters in the industry readily agree on the vast quantity of successful applications for microflute substrates. The construction accommodates a broad spectrum of box styles, from clamshells to tuck-end cartons. With the ability to serve as both a shipping container and a POP display, Stucker points out, microflute translates into "a package design that incorporates marketing, protection, and shelf display attributes with a single medium."