The Best of Both Worlds

More than just getting by

Schuetz attributes Sonoco's success to its concentration on innovation, progression and the company's team selling model.

"Change cannot be thought of as a bad word—if we think a customer is ready, we like to shake things up," he says. "We approach every opportunity with a team consisting of both sales and technical staff. This hits both sides, allowing us to focus on what the customer really wants and finding the best way to get it done."