The Best of Both Worlds

All three men agree that gravure will remain a fixture in promotional materials, because of its relative ease and general cost effectiveness.

"Peel-off coupons and 'hidden' ingredients never really went out of style," says Schuetz. "And using our presses with in-line lamination and two-sided printing capabilities, it's not an add-on process for our customers. This basic ability saves money on every level in that we can do it in fewer passes and customers are not overpaying for the value-added services."