The Best of Both Worlds

Getting it done with gravure

Some of the hottest packages on store shelves are currently being run on gravure presses. Makers of everything from candy and crackers to cat food and tuna fish, are turning to this process to ensure their products have optimal appeal and shelf life.

One of the most popular packages currently available is the pouch. Whether purchasing soup or tuna in a retort pouch or snacks in a stand-up, this package offers many advantages. The most recent pouch trend is the window, which allows the consumer to see the food. According to Rick Morse, Sonoco's director of marketing, pouches are doing wonders for the food service and single-serve markets.