The Best of Both Worlds

"Like many flexible packaging companies, Sonoco began as a gravure printer," says Director of Technology, Jeff Schuetz. "But as our customers asked us to provide a larger share of their packaging needs, we decided it was time to add flexography to our capabilities. It has proven to be one of our wiser choices, as today, flexo holds about 50 percent of our North American market share. We also have a number of presses that are capable of combination gravure and flexo printing."