The Armadillo of Package Printing

Nimz said, "Concern over safety and product liability is another reason some companies opt for synthetics. In this case, marketers are looking for a tag, label, placard, or sign that is going to remain with the product for its useful life or until intentionally removed by the end user."

Rich Witmer, marketing communications manager, Valeron Strength Films, foresees RFID technology expanding with synthetic material as well. "RFID seems to be everywhere at the moment. The ability to embed or print radio antennae on substrate material is obviously of great interest to the RFID users and manufacturers. Synthetics offer greater durability than traditional paper labels and therefore greater protection of the RFID technology. Coupled with the fact that the cost per unit of RFID is still high, we believe RFID will grow on synthetic labels, before moving to paper."