The Armadillo of Package Printing

"The synthetic application that is turning the world upside down," according to Lori Davis, executive VP, Contract Converting LLC, "is shrink sleeves—primarily because bottles are getting turned upside down with the creative graphics available to shrink-sleeve applications." These labels are shrunk over containers, particularly uniquely-shaped bottles, and may "serve as the tamper-evident label as well as the primary label, all in one," said Davis. Synthetic materials are enabling converters to create labels that are multifunctional, meeting end-user needs through their durability and versatility.