THE ABCs OF DAM

Converters and trade shops who take the lead in integrating DAM stand to gain stronger customer loyalty and a simplified workflow from the get-go. "If I'm a service bureau," says Eckler, "the best thing for me to do is to get up and running in an enterprise environment, get the workflow solid, and then be the influencer. By influencing customers' technology decisions, I can eliminate the inefficiencies of working with different customer interfaces."