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TIJ can also play a vital role in security printing to protect brands from counterfeiting, diversion, and smuggling. "Special inks exist today in HP cartridges to help curb fraudulent activities worldwide," Norton said.
In addition, inkjet's flexibility is important as package designers continue the trend of changing packaging materials. Ravetto points to the move from glass jars to plastics such as with mayonnaise, and the switch from cans to pouches like with tuna. "With inkjet, we have inks that are so versatile that in some markets such as beverage, in a single plant, you can use the same ink to mark on a PET bottle, a paper box, and a metal can—all with the same ink and same equipment across the plant," said Ravetto.
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