To UV or Not to UV. . .

The higher acquisition cost of UV is one of the factors that dictates what types of products will consider using UV inks. Kurt Hudson, general manager, UV products for Water Ink Technologies, says there are two general rules for the likelihood of using UV inks. As the cost of the substrate goes up or the cost of the product itself goes up, UV inks are more likely to be found in the packaging. The reason is not just the higher cost of the inks, but products such as these can support, and more likely require, the higher print quality that UV inks can offer.