TH-INK-ING ABOUT COLOR

Hybrid systems step in

Jim Bishop, marketing manager at Sun Chemical, was excited to hear 14 percent of survey respondents currently use a form of hybrid ink, or a system combining different types of inks: "The technology has only been commercial for about two years," he relates. "We've had a great response. But because printers can't simply convert (they may have to make a substantial capital investment in UV lamps and related equipment) right now they are a hard sell. Companies are catching on, though."