TH-INK-ING ABOUT COLOR

"I think [88 percent usage] is very representative of today's specialty ink market," notes SICPA North America President Peter Mulheran. "Specialty inks offer printers a way to differentiate both themselves and their end-user customer products. Whether giving a bottle of chardonnay that 'no label' look, or providing value-added characteristics to a basic product, they can provide the package with a visual appeal that will get the consumer's attention."