TH-INK-ING ABOUT COLOR

"The typical approach most printers use to solicit ink recommendations is to define the end use, substrate, and print process," explains Flint Ink Packaging Group's VP/Market Development, Mike Impastato. "The results of the survey suggest a printer might define only one of these criteria. I think this may cause a misconception. A printer may place more emphasis on one criterion over another, but ultimately … all have to be defined before a meaningful recommendation can be made," he says.