TH-INK-ING ABOUT COLOR

Choosing ink for more than color

An application-specific ink is just that—an ink carefully formulated to meet specific performance requirements, under a specific set of conditions. The term "application-specific ink" is fairly new, but the concept has been around for a while. According to the survey, 38 percent of respondents specify a certain ink according to the substrate they are running; this was followed by specifying according to the print process (30 percent); and by the package's end use (19 percent). Eleven percent designate an ink according to a desired aesthetic end result.