Avery Dennison Pours New Craft Beer Label Materials

Five of the portfolio's facestocks are paired with Avery Dennison's new Z3338 emulsion adhesive, which enables craft beer brand owners to secure pressure-sensitive label materials on surfaces with heavy condensation. Compared to adhesives currently used with beer-bottle labels, Z3338 provides in-line, wet-applied label positioning that improves operational efficiencies, including ease of setup and cleanup, reduced line downtime, changeover simplicity and less product obsolescence.