Teaching Packaging in China
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I then decided to “force” them to interact with each other by giving them a team project which would ensure they would have to work with their fellow classmates to complete it. The project was to select a product of their choice and create its primary and secondary packaging, write a letter to a supermarket asking them to sample it and stock it, create an animated commercial, and submit the commercial to a local TV station. Although a project of this nature isn’t exactly rocket science, for them it was totally unique.
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Regis Delmontagne
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