Targeting Success

Ted Ratkus, Sr. VP of commercial sales for Shorewood Packaging, expanded on the economic climate in 2003, saying, "last year was two years." He saw a depressed market during the first six months, one characterized by overcapacity, inventory building, smaller order quantities, and fewer orders. In the second half, Ratkus saw dramatic change. "We finished the 4Q above budget, and it has continued through January," he reports.