Targeting Success

Tony Petrelli, VP of marketing and business development for Caraustar, sees this effort as having an important impact earlier in the package design and development process. "A greater industry effort is underway to better educate the packaging design colleges and consumer package goods companies' marketing and brand management personnel. The results of these efforts will help our industry influence decisions for packaging strategies to take advantage of the branding, communication, stacking, storing, and dispensing advantages of folding cartons."