Targeting Success

Clearly, the biggest competitive challenge for the folding carton industry is coming from stand-up pouches. They are showing up everywhere on store shelves.

"The biggest threats to folding cartons the past few years and in the future will be the stand-up pouch with zipper closure systems and rigid plastic containers," says Petrelli. "The opportunity for folding cartons to combat these alternative material solutions is to incorporate designs that combine both paperboard and plastic materials."