Targeting Success

PPC's projections for 2004 show a continuing positive trend. According to Petrelli, the PPC forecasts the folding carton market to grow 5.6 percent in sales dollars in 2004 vs. 2003, with tons shipped projected to grow 1 percent year over year. "This is a great indication that selling prices may be rising due to value-added applications and new packaging techniques. By 2007, the PPC projects the market to be around $9.5 billion [currently at $8.6 billion]," he says.