Targeting Success

The folding carton market is facing a stiff challenge from alternative packaging and foreign competition, but the

industry is gearing up for the challenge.

by Tom Polischuk, Editor-in-Chief

IF THE VIEW of Ben Markens, president of the consulting firm Converter's Resource, is correct, the folding carton industry has a big target on its back. It seems as though a couple "great whites" are trying to gobble up chunks of the folding carton volume pie, and for the short-term are doing a pretty good job of it.