Targeting Opportunities

Looking elsewhere

One strategy some in this segment may have to consider in coming years, is the idea of going outside current niches and core competencies. Typically referred to as "cross-niche converting," this strategy can exploit new technologies, emerging end-use markets, or even changing demographics to the benefit of label printers once complacent or "at ease" offering a more traditional service to a familiar customer or market. The growing natural healthcare, or "nutraceuticals" market, security printing or even "smart" labels might be areas to target. On the other hand, label printers might want to look at digital technologies or new materials or printing processes as an alternative or supplemental niche.