Targeting Opportunities

By exploiting niche markets, non-core competencies and more efficient manufacturing methods and technologies label printers can sustain, and even grow, profits.

By David Luttenberger

Tag and label printers have arguably enjoyed success and profits unequaled by converters in any other segment during the past 10 years. But the days of expected and sustained double-digit growth are waning as the millennium approaches. There are, however, as many, if not more, opportunities in this highly versatile segment for tag and label printers to capitalize on developing technologies, manufacturing processes and end-use market trends in order to sustain or even grow profits.