Taking A Second Look at ‘FIRST'

Tom Cooper, prepress team leader at Rock-Tenn Company/Alliance Group and co-chairman of the second FIRST conference, says highlights of the second edition include the bar code specifications, which address the increased accountability inherent in using UPCs; ink specifications, which pursue customer-driven color management demands; and implementation/communications, which outline key players for pre-production meetings and how to establish project timelines and approval tracks.