Taking A Second Look at ‘FIRST'

When a job finally rolled off the C.I. press this past November—a four-color process popcorn bag printed with water-based inks, including flesh tones, on uncoated paper stock at 133 line screen—Finch took it to Schroder for feedback. "I think he was shocked by what he saw," Finch relates.

Affirms Schroder, "Except for a few tweaks needed in viscosity to correct solid ink density, the job looked like it could go out the door."