Taking A Second Look at ‘FIRST'

Finch hadn't yet inked up his new press in June 1999 when he attended a FIRST seminar in Mississauga, Ontario, which he recalls as "a real eye-opener." Using FIRST's premier version, Finch zeroed in on its color targets and recommendations for fingerprinting the press. These guidelines—implemented with the help of Schroder and Dave Horsman, president of Canflexographics—took the fear out of flexo process work, Finch relates, by reducing it to "printing by the numbers."