Taking A Second Look at ‘FIRST'

The second edition of Flexographic Image Reproduction Specifications and Tolerances includes nine sections of new guidelines. Will more printers take the plunge and implement it?

by Susan Friedman

If there's an earthquake, scientists look to the Richter scale to gauge its magnitude. If there's a flexo job in the works, the FFTA hopes printers will turn just as automatically to FIRST (Flexographic Image Reproduction Specifications and Tolerances) for concrete technical indicators.