State of the Industry: Labels, Digital Printing Making Significant Inroads
Gerry Zampini, national account manager, Multi-Color Label Canada Corporation (MCC), details the value proposition. Companies like MCC often do vendor-managed inventory (VMI) for customers. They might print 600,000 labels over 12 months, and Zampini says, "We see the break-even point for digital vs. conventional is moving toward 50,000 labels, so we have a decision to make: is it better to print all the labels in one run of offset or flexo, or is it better to print as needed using digital?" MCC has multiple HP Indigo WS6000 and WS6600 presses, and digital is growing.
Jack Miller is founder and Principal Consultant at Market-Intell LLC, offering Need to Know™ market intelligence in paper, print and packaging. Previously, he was senior consultant, North America, with Pira International.
Known as the Paper Guru, Jack is the former director of Market Intelligence with Domtar, where he also held positions as regional sales manager, territory sales manager and product manager. He has presented at On Demand, RISI’s Global Outlook, PRIMIR, SustainCom World and at various IntertechPira conferences. Jack has written for Printing Impressions, Canadian Printer, Paper 360, PaperTree Letter and Package Printing, along with publishing a monthly e-newsletter, MarketIntellibits.
He holds a Bachelor of Arts degree in Economics from The College of the Holy Cross and has done graduate studies in Statistics and Finance.