State of the Industry: Labels, Digital Printing Making Significant Inroads
Other forms of packaging such as folding cartons and flexible packaging have not yet embraced digital print to the same degree as labels despite the proliferation of SKUs. Why?
Relative to other forms of packaging, labels are small. This is significant for two reasons: because the size of labels makes them a good fit for current digital press formats, where presses are narrower and suitable for labels but not for folding cartons or corrugated, and also because while a run of 50,000 folding cartons is a "long" run, a run of 50,000 labels is a "short" run.
Jack Miller is founder and Principal Consultant at Market-Intell LLC, offering Need to Know™ market intelligence in paper, print and packaging. Previously, he was senior consultant, North America, with Pira International.
Known as the Paper Guru, Jack is the former director of Market Intelligence with Domtar, where he also held positions as regional sales manager, territory sales manager and product manager. He has presented at On Demand, RISI’s Global Outlook, PRIMIR, SustainCom World and at various IntertechPira conferences. Jack has written for Printing Impressions, Canadian Printer, Paper 360, PaperTree Letter and Package Printing, along with publishing a monthly e-newsletter, MarketIntellibits.
He holds a Bachelor of Arts degree in Economics from The College of the Holy Cross and has done graduate studies in Statistics and Finance.
