State of the Industry: Labels, Digital Printing Making Significant Inroads
One example of longer digital runs and hybrid printing is the Share a Coca-Cola campaign, which was launched across Europe in May and was designed to help Coca-Cola engage directly with consumers. It substitutes the iconic Coca-Cola logo on bottles of Coca-Cola, Coca-Cola light, and Coca-Cola Zero with 150 of the most popular first names, nicknames, and terms of affection in each country.
Jack Miller is founder and Principal Consultant at Market-Intell LLC, offering Need to Know™ market intelligence in paper, print and packaging. Previously, he was senior consultant, North America, with Pira International.
Known as the Paper Guru, Jack is the former director of Market Intelligence with Domtar, where he also held positions as regional sales manager, territory sales manager and product manager. He has presented at On Demand, RISI’s Global Outlook, PRIMIR, SustainCom World and at various IntertechPira conferences. Jack has written for Printing Impressions, Canadian Printer, Paper 360, PaperTree Letter and Package Printing, along with publishing a monthly e-newsletter, MarketIntellibits.
He holds a Bachelor of Arts degree in Economics from The College of the Holy Cross and has done graduate studies in Statistics and Finance.
