Be Bold
It’s not exactly low-hanging fruit, but in-mold labeling offers CPCs a bunch of benefits.
Benefits abound
Since the labels become an integral part of the container, Shelley Cooper, product sales manager for Valéron® Strength Films, an ITW Company, says, “IML offers more durability, with a longer lasting and better looking appearance. IML labels are basically melted to the carrier and become one unit.”
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