Be Bold
It’s not exactly low-hanging fruit, but in-mold labeling offers CPCs a bunch of benefits.
Blow molding is similar to blowing up a balloon. The heated plastic material is extruded in the form of a tube. A mold is clamped around this tube and air is blown into the plastic tube to force it out against the cavity walls to take the shape of the bottle or container. With IML, the label is again, properly positioned against the cavity wall and adheres to the formed container as it cools to its final dimensional shape.
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