Be Bold
It’s not exactly low-hanging fruit, but in-mold labeling offers CPCs a bunch of benefits.
Part of the growth in IML can be attributed to its aesthetics. “IML will continue to grow as the demand for better looking and more impressive labeling is demanded in order to ensure the message reaches the consumer,” predicts Cooper. pP
Not just for IML
IML is a prime market segment for synthetic materials, but it is far from the only one. Tara Starck, product manager for Protect-all Print Media, says that her company is working closely with Xeikon on digital printing applications. While many people perceive synthetics to be mainly a white/opaque substrate, there is lots happening with clear or translucent materials. Xeikon has developed the capability for digital printing of menu boards and signs, with two-sided printing, in register.
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