Be Bold
It’s not exactly low-hanging fruit, but in-mold labeling offers CPCs a bunch of benefits.
Injection vs. blow molding
As mentioned, IML can be used in both injection and blow molding container forming processes. It is interesting to note the geographical differences in the use of each.
“Compared to the other label markets, the IML market varies worldwide,” says Giblin. “The bulk of the U.S. market is blow mold labeling rather than injection in-mold labeling. However, injection IML is growing faster in the U.S. than blow molding IML. On the other hand, the European IML market is almost all injection molding IML, with the minor share being blow mold IML.”
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