Be Bold
It’s not exactly low-hanging fruit, but in-mold labeling offers CPCs a bunch of benefits.
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“These films have multiple advantages over paper for in-mold labeling,” continues Schultz, “including better moisture and product resistance, superior tear and abrasion resistance, recycleability with the container, and most important, the ability to conform to the plastic container without distortion as the container shrinks or expands. Film in-mold labels develop far fewer defects on the container than do paper in-mold labels. The overriding advantage is that these films are chemically very similar to the container materials and are thus more compatible with them than paper.”
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Tom Polischuk
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